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A PURE BRIGHT WHITE
White
White is exactly what it says, a pure white with no undertones or pigment. Thanks to the extremely high titanium content of our formulation, our White is the brightest of all whites providing a striking finish that looks beautifully clean and crisp even in low levels of sunlight.
WHY CHOOSE THIS COLOUR?
Colour Overview
- A timeless choice that will always stand the test of time
- No undertones mean it is incredibly versatile – equally at home on modern and traditional properties alike
- The bright hue helps your home look bright and crisp all year round
- Offers a neutral base that pairs easily with any accent colour
Ideal for: North-facing, South-facing, East-facing, West-facing
Complementary colours: Black, Anthracite Grey, Light Grey
Undertones: No undertones
Style: Works well on both modern and traditional homes
Projects using White from our community
@happyharrishousebuild
Alasdair Chambers
Andrew Barnett
Emily Jackson
Gary Jordan
Gary
Hillside Cottage, Cornwall
Masa Koh
@lymmprovements
Mark Leah
Taylor Decorating
Robin Chisholm
Dan May
Insights from the experts
EXPERT INSIGHTS
How to use White
White is a timeless and versatile choice that works across a wide range of property styles. It acts as a clean, neutral backdrop that highlights architectural details and pairs effortlessly with almost any accent colour. There is reason why it is by far the most popular masonry paint colour in the UK at the moment.
EXPERT INSIGHTS
Colour Combinations
A white and black colour scheme is a hugely popular option that works beautifully for exteriors. Start with white as the dominant base as it creates a clean, bright canvas that enhances natural light and opens up the outside of your home. Black acts as your contrast anchor through architectural accents like plinths, sills and below DPC line. This classic colour combination offers both elegance and balance, with White bringing brightness and clarity, while Black creates depth and definition.
Frequently Asked Questions
Will a white masonry paint get dirty easily?
When using a light colour like White, a common worry for homeowners is that they have a reputation for coming dirty and tired much quicker than richer colours. With the self-cleaning properties of Emperor Masonry Paint you don’t have to worry about that. Our Emperor super hydrophobic technology causes water to form beads on the surface as they cannot attach to it. These beads as they roll off the surface gather any dirt, ensuring the surface stays clean and free from contamination. Our formulation is also UV resistant, to prevent fading, helping to keep the white looking crisp without looking washed out.
Is a white masonry paint colour suitable for traditional and modern homes?
The beauty of White is that the lack of pigment or undertones makes it versatile. It suits both traditional and modern homes alike, giving a crisp, clean finish in any lighting.
Will white masonry paint cover previously painted walls?
Yes, just ensure that you have properly cleaned and primed the surface, ensuring it is dry and sound before application. Emperor Masonry Paint can cover darker colours in two-coats, so that is one less thing to worry about.
Would a white masonry paint make my walls look cold in winter?
With no warm undertones, White in very low light maintains a bright finish without feeling overly cold. If you are concerned about this however, why not try Off-White, which is a pure white with a slightly toned down hue to help counteract any coldness.
Can white be used as a secondary colour for trim?
Yes, Emperor Masonry Paint in White makes window sills and trims look crisp and clean, whether paired with the original surface like brick or stone or when the walls are painted with a more pigment rich colour like Light Grey, Mushroom or Rose Pink, to name a few.
TAKE THE NEXT STEP
Order your White sampleWhen choosing a colour to paint the outside of your home, you want to be confident you’ve made the right choice, especially when using a masonry paint that will last over 25 years like Emperor Masonry Paint.
The best way to test paint colours is with our hand-painted colour cards. These can be moved around to see a colour in different lights and times of day to see how the colour will look in practice.
Similar colours
Smokey White
An off-white with a touch of black pigment, to create a subtle, greyish tone.
Off-White
A pure white with a slightly more muted, subtle tone than our standard White.
Browse all white shades
Shop all white shades in our standard colour range, including Off-White, Warm White, Heritage White and Smokey White.
DISCOVER THE FULL RANGE
View all colours
Browse all 20 colours in our colour range, from light whites to rich neutrals and dark accent colours.
