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A COOL WHITE
Smokey White
White is exactly what it says, a pure white with no undertones or pigment. Thanks to the extremely high titanium content of our formulation, our White is the brightest of all whites providing a striking finish that looks beautifully clean and crisp even in low levels of sunlight.
WHY CHOOSE THIS COLOUR?
Colour Overview
- The hint of grey provides a modern shade that is particularly effective on rendered walls
- Provides complexity – can appear white and grey in different lighting
- Offers neutral base with no warm undertones
Ideal for: South-facing, West-facing
Complementary colours: Black, Anthracite Grey, Light Grey
Undertones: Grey
Style: Modern and contemporary
Projects using Smokey White from our community
@number_13_our_home
Marcus Margerison
Matthew Valander-Blower
Clive Nicholas
Joe Robinson
Insights from the experts
EXPERT INSIGHTS
How to use Smokey White
The cool, grey undertones of Smokey White provide a uniquely contemporary look. While still distinctly an off-white shade with a bright hue, particularly in direct sunlight, the introduction of black pigment softens the overall tone, giving it a refined edge that pairs beautifully with darker accents and modern architectural elements. It is not only a fantastic option for those looking for an off-white finish, but also an alternative to Light Grey for properties that don’t receive large amounts of direct sunlight.
EXPERT INSIGHTS
Colour Combinations
When building a colour combination with Smokey White, consider the overall look of your home. Black accents such as sills, plinths windows and doors echo the black pigment in Smokey White and provide bold visual contrast. Alternatively, Anthracite Grey provides a softer, cooler tone that can marry fantastically well with Smokey White. The level of light will also play a factor, with the blue undertones of Anthracite Grey accentuating the cooler tones of Smokey White.
Frequently Asked Questions
Will Smokey White look dirty like white masonry paints?
No, our masonry paint has self-cleaning qualities, meaning dirt, moss and algae simply washes away with raindrops. Additionally, with Smokey White having a subtle grey-undertone even every day dirt is disguised throughout dry spells.
How would Smokey White look on a north-facing home?
As it is a cooler shade, Smokey White will look closer to a Light Grey than a white in the indirect light a north-facing home will get.
What if Smokey White is just a bit too cool for me?
That’s completely fine! There’s something for everyone. If you’re looking for a grey-undertone shade with a slightly warmer hue, have a look at Heritage White.
Is Smokey White only for modern, contemporary homes?
Although it blends beautifully with grey and black to enhance a contemporary feel, the coolness of Smokey White contrasts with the warmth of a many natural materials like stone and wood to bring a clean touch even to traditional homes.
TAKE THE NEXT STEP
Order your Smokey White sampleWhen choosing a colour to paint the outside of your home, you want to be confident you’ve made the right choice, especially when using a masonry paint that will last over 25 years like Emperor Masonry Paint.
The best way to test paint colours is with our hand-painted colour cards. These can be moved around to see a colour in different lights and times of day to see how the colour will look in practice.
Similar colours
White
White is what the name suggests, a pure, bright white with a gleaming finish wind, rain or shine.
Off-White
A pure white with a slightly more muted, subtle tone than our standard White.
Browse all white shades
Shop all white shades in our standard colour range, including White, Warm White, Heritage White and off-White.
DISCOVER THE FULL RANGE
View all colours
Browse all 20 colours in our colour range, from light whites to rich neutrals and dark accent colours.
