Nothing Hidden. Everything Verified.
We are proud to Declare
Every ingredient, fully disclosed. Verified by the industry’s leading transparency standard.
OPEN & TRANSPARENT
What’s inside matters
There is little to prevent paint brands making ‘eco’ and ‘green’ claims about their paint. With transparency at the core of what we do, we ensure that everyone can see exactly what goes into our paint.
That is why we are the first UK paint brand to join the Declare program. There is much more we can do, but Declare is a key step in our journey to positively contribute towards sustainability within the paint industry.
The Declare Label
What is Declare?
Declare is an ingredients label for building products paired with an online database of healthy materials for building projects. It demonstrates market leadership in the growing movement towards product transparency and sustainable manufacturing.
Most importantly, because Declare is independently verified, it provides genuine accountability through an easy-to-understand, 100% transparent ingredient label.
PAINT WITHOUT THE NASTIES
LBC Red List Approved
The Declare independent review process found that our paint is LBC Red List Approved and has been shown to meet the requirements of the Living Building Challenge Red List. LBC Red List Approved products meet the written requirements of the Living Building Challenge Red List Imperative where a minimum of 99% of product ingredients are disclosed in full.
Being LBC Red List Approved and part of the Declare program is something we are extremely proud of here at Emperor Paint. We believe this transparency should be a standard across the paint industry. After all, you deserve to know what is in the paint you are buying, so you know it does not contain anything it shouldn’t.
Read more about our testing & certifications
Our Testing Hub
Read a comprehensive summary of all of our extensive independent testing results and industry leading certifications.
BBA Approved
We are extremely proud that Emperor Masonry Paint has been awarded the BBA Agrément Certificate, a mark of excellence based on national and European standards.
UKAS Accredited Independent Testing
Saying how good our products are is one thing, showing it is another. We wanted to be able to demonstrate the superior performance, so we have had our products independently tested by a world leading UKAS Accredited laboratory.