Welcome to Cutting In
Here at Emperor Paint we have worked closely with decorators and other tradespeople for over 30 years.
During this time we have come to understand just how many things decorators have to think about when running their business, particularly sales and marketing which has changed dramatically in the last 10 years.
Now more than ever, sales and marketing is an essential aspect of maintaining and growing your business. The problem is that there’s an overwhelming amount of advice about marketing, sales and social media that may not always apply to you.
That’s why we created Cutting In – a new platform from Emperor Paint built specifically to help decorators with the side of the business that doesn’t come in a tin.
With our experience not only within the painting and decorating industry but also sales and marketing, we are supporting decorators by providing up to date, easy to understand and actionable sales and marketing advice that you can apply to your business to help increase your sales, improve your online presence and establish a long-term strategy for success.
Why? We believe as a paint manufacturer, we should be backing decorators and supporting them however we can.
We believe in backing decorators — not just with high-quality products, but with the tools and insights that help you succeed in the long run. After all, when you succeed, we all succeed.
We’re here to share practical, clear and genuinely helpful advice to help you:
- Win more work from the right customers
- Build a standout online presence
- Navigate marketing with confidence
- Establish sustainable growth strategies
So whether you’re here for marketing tips, or just want to enjoy the interviews, guides and giveaways – we’re delighted to have you.
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