How to Get More Customers From Your Social Media

Are you looking to boost your social media presence and reach more potential customers? This quick guide will help you build, use and grow your social media channels effectively as a decorating business.

Posting frequency

The most important thing about posting on social media is consistency. Posting too often can overwhelm your followers and reduce engagement; your content could also get lost in the algorithm. Posting too infrequently can make people lose interest or forget about your business altogether. Aiming for a balanced schedule between 3 and 4 quality posts per week is a great place to start.

What kind of content should you post

You need to keep your content varied and interesting. Repeating the same type of content will make your feed feel boring. Try mixing it up with:

• Before and after transformation photos
• Time-lapse videos of your work
• Tool or product recommendations
• Customer reviews
• Day in the life or behind the scenes posts

How to get more local customers from social media

To attract more local work, focus on making your business easy to find:

• Use location-based hashtags
• Geo-tag your posts so they show up in local searches
• Share eye-catching before and after transformations
• Engage with local businesses and community pages
• Encourage your customers to post about your work on social media

These steps increase your visibility in your area and help people recognise you as a trusted local professional.

How to stand out on social media

To grow your business on social media, you need to be visible and consistent with your posts. Show your face, tell your story and share your process. This will build trust with potential customers. Keeping your branding consistent across everything from your van to your Instagram feed is a good way to gain brand recognition.

Finally, the most important thing is giving value to your audience, like sharing tips, explaining techniques and showing your expertise, which helps build up trust with the audience.

How to track your growth and adjust on social media

Tracking your growth on social media is key to understanding what works and what doesn’t. Keep an eye on which posts get the most likes, shares, saves and comments, and use this information to guide your future content. If certain types of posts consistently perform well, focus on creating more of that content.

Small adjustments, such as changing the posting time, tweaking captions or experimenting with different formats, can make a big difference over time and help you grow your followers more effectively and consistently.

Final thoughts

Growing your social media presence as a decorator doesn’t have to be complicated. By posting consistently, sharing a mix of engaging content, focusing on local visibility, showing your process, and giving value to your audience, you can start attracting more customers and standing out from the competition. Keep an eye on what works, make small adjustments where needed, and remember that every post is an opportunity to build trust and showcase your expertise.