Exterior Season Is Coming: Is Your Content Ready?

For painters and decorators, spring and summer are all about exterior masonry painting. While most are preparing their tools, materials and job, very few forget to prepare their social media.

Exterior masonry jobs are some of the most visually powerful content you can post. This can be done with little planning, as every job can double as a marketing asset.

Why are exterior transformations content gold?

Exterior projects are some of the most powerful pieces of content a decorator can share. Unlike many interior jobs, the transformation is instantly visible from the street, which makes it naturally engaging and easy for viewers to understand in just a few seconds of scrolling.

Here are the main reasons why:

• They’re instantly visual and easy to understand – A tired wall turning into a fresh, modern finish tells a clear story without needing explanation. This is perfect for fast-scrolling platforms like TikTok and Instagram.
• They match what homeowners are actively searching for – People research exterior issues like peeling paint, damp and fading before they contact a decorator, so content that shows these problems attracts viewers.
• They feel high-value and build trust – Exterior renovations often feel like a major investment, so sharing them shows professionalism, experience and reliability.
• Colour changes stop the scroll – Bold or modern exterior colour transformations are dramatic and eye-catching, making them more likely to be watched and engaged with.

Content ideas you can post

Turning one exterior job into multiple social media posts sounds a lot harder than it actually is.

Try out these different formats and see for yourself:

• Before & after transformations – Before and after content is one of the most powerful formats on social media. It shows the full impact of your work in seconds and helps homeowners visualise what’s possible for their own property.
• Time-lapse videos of the process – Time-lapses compress hours or days of work into a few seconds, making them satisfying and engaging to watch. They’re perfect for showing the scale of exterior projects, your system and the effort that goes into a professional finish.
• POV clips – Point of view clips filmed from your chest, helmet or handheld can make viewers feel like they’re on the job with you. These immersive videos perform well because they’re satisfying and realistic.
• Reveal videos with homeowner reactions – Reveals add emotion and storytelling to your content. Show the property before, then the big reveal once complete, ideally with the homeowner’s reaction. These videos feel personal, positive and shareable, which increases engagement.

Educate your viewers on exterior problems, don’t just show your work

Decorators who do well on social media don’t just post the final transformation; they teach their views along the way. Showing a before and after is great but going into more detail about why something was done and what problem it solved is what works well.

Topics you could talk about:

• Common exterior mistakes homeowners make – Highlight issues like painting over damp walls, skipping prep, using non-breathable paints or choosing cheap masonry paint. These posts are relatable and often shared because they are helpful.
• How proper preparation affects durability and finish– Highlight the importance of cleaning, repairing cracks and priming where necessary. Explaining prep helps homeowners understand what’s required for the best result.
• Why using breathable paint on exteriors really matters – Break down how breathable paints allow water vapour to pass through a surface instead of being trapped in the wall, which helps keep exterior surfaces looking better for longer and protects the structure underneath.

Turn your content into enquiries

If you want your social media to grow your business, you need to drive your followers to take that next step. Every post you create should have a purpose, whether it’s educating, entertaining or to get more enquiries.

Different ways to generate more enquiries:

• Add a clear call to action – Don’t leave viewers guessing what to do next. Encourage them to reach out directly with simple prompts like ‘DM us for a quote’ or ‘Comment for more info’. Having a clear call to action turns engagement into potential jobs.
• Explain the problem you’re solving/fixing – Homeowners rarely search for a specific paint brand, they search for the problem. Posting content that highlights issues like flaking paint or damp patches, along with your solution, positions you as the expert they need. Adding a short explanation helps educate your audience while making your services more relevant.
• Save your best content as highlights or pinned posts – Don’t let your top performing videos get buried in your feed. Use Instagram Highlights, pinned posts on Facebook or saved TikTok’s to ensure new visitors immediately see your expertise and results.

Final thoughts

Every project is a chance to demonstrate expertise, educate homeowners and position yourself as the professional they can trust. With a simple content plan, your exterior work can generate visibility and enquiries long after the job is finished.