5 Social Media Tips to Drive Business as a Decorator

Here are five key strategies to help you stand out, gain more customers and make 2025 your best year yet!

1. Stay consistent

We get it — when work is busy, the last thing you want to think about is what to post on social media. So it’s tempting to either vanish for weeks or post something rushed just to stay active.

But consistency doesn’t mean posting everyday. In fact, staying consistent means posting regularly with content that has a point.

Posting 3-5 times per week with valuable, engaging content is far more effective than posting daily without purpose.

Make sure you use a variety of content to maximise engagement:

• Project overviews – Show off a job from start to finish!
• Before and after posts – People love a good transformation.
• Reels and videos – Quick clips of your process, tips or customer reactions.
• Carousels of photos – Add a teaser cover photo with prompts to swipe to see more.

Remember, if it works, don’t be afraid to do it again. If a video gets great engagement, try a similar video. You don’t need to reinvent the wheel every time — you just need to keep rolling.

2. Use stories to stay top of mind

Instagram and Facebook stories help to keep you in front of your audience daily without needing a full post. Increasing the amount of times people may see your name, logo and content, increases the likelihood of the user remembering your name when the time comes that they need a decorator.

What to post on Stories:

• Behind-the-scenes footage of your projects.
• Quick DIY painting tips
• Polls and Q&A sessions to engage your audience
• Client testimonials & progress updates
• Teasers to new posts

3. Engage with your audience

No matter how many followers you have – whether 10 or 10,000 – engagement is key to building trust and growing your business.

“Brands that actively engage with comments on social media can see a conversion rate increase of up to 20%” – that means you are more likely to turn your audience into customers.

We always advise to Reply to comments and messages within 24 hours to comments – not only to boost your post’s performance but to build genuine engagement with your audience.

4. Collaborate and expand your reach

Teaming up with other decorators is a great way to grow your audience and boost credibility.

If you are on a joint projects with another decorator, make the most of it by using Instagram’s Collaboration Post feature.

This allows both accounts to share the same post, meaning it appears on both profiles, shares engagement and doubles your reach.

5. Show the process

A beautifully painted wall is satisfying to see, but to your potential customers want to see how you did it.

For us, the art of decorating is in the process. Take your potential customers with you on the journey by showing what the project looked like at the start, how you identified what products to use and ultimately what craft was involved in the finished results.

This does three things:

1. It shows your expertise

2. It builds trust

3. It gives you more content from one job

Final thoughts

Social media is fun – but it’s also a vital business tool that can connect you to real customers if you use it right. By staying consistent, engaging and forward-thinking you’ll set yourself up for more visibility, more trust and more sales.