FULLY COMPATIBLE. OPTIMUM PERFORMANCE.

The Emperor System

The Emperor System has been specially designed to be fully compatible with each other, preventing any risk of failure for full peace of mind.

By using the Emperor System on the outside of your home you are 100% covered by our lifetime guarantee, ensuring you get long-lasting results that stand the test of time.

1. Cleaner

Organic growth and other contamination on a surface can compromise the performance of any treatment you apply. Emperor Exterior Cleaner removes moss and algae while disinfecting the surface. This ensures the wall is free from organic growth and that once the treatment is applied, the organic growth cannot cause problems in the future.

Suitable for: Any exterior walls before applying Emperor Masonry Paint or Emperor Masonry Creme.

Required: If your exterior walls currently suffer from algae, mildew or lichens, you must apply Emperor Exterior Masonry Cleaner to the surface before application.

2. Primer

Any bare or unpainted masonry surfaces must be primed prior to painting in order to ensure the paint can adhere to the surface and that the porous surface does not absorb the first coat of paint. Unlike standard primers, Emperor Masonry Primer contains the same super hydrophobic and highly breathable technology as our paint, ensuring optimum performance.

Suitable for: Any bare, unpainted walls before applying Emperor Masonry Paint. You do not need to apply primer before applying Emperor Masonry Creme.

Required: When applying Emperor Masonry Paint to bare, unpainted masonry and render. Not required on previously painted surfaces or on pre-coloured renders.

3. Textured Basecoat

Uneven, blemished walls can be a difficult task to mask. Whether it is caused by cracks or patch repairs, preparing a damaged surface ready to paint is essential. Emperor Textured Basecoat is a cutting-edge textured basecoat that is ideal for covering cracks and other imperfections on exterior walls.

It can be easily applied via a brush or roller in order to create a range of textured finishes, blending new and existing surfaces for a seamless finish. Crucially, the product is the only 100% compatible basecoat for Emperor Masonry Paint, working with the paint and not against it, for optimum performance. Emperor Textured Basecoat is self-priming, so you do not need to apply Emperor Exterior Primer before applying the basecoat.

Suitable for: Use on both bare and previously painted render, masonry, brick and more when applying Emperor Masonry Paint.

Required: Not a requirement in order to qualify for the Emperor lifetime guarantee.

4. Paint or Creme

Emperor Masonry Paint is a cutting-edge, silicone-based masonry paint that contains our pioneering nano-technology. This nano-technology creates a super hydrophobic surface that causes rainwater to form beads that simply roll off your walls, leaving your home dry and protected from the damaging effects of the weather.

It also provides high breathability, allowing air and water vapour to easily escape. When used as part of the Emperor System, Emperor Masonry Paint comes with a lifetime guarantee, ensuring its performance for decades to come.

Suitable for: Use on brick, stone, render, previously painted exterior walls and more.

Emperor Masonry Creme is a clear treatment that provides invisible protection to natural brick, stone and other masonry surfaces. It contains our pioneering nano-technology that is super hydrophobic and highly breathability, but in contrast to our masonry paint it does not alter the appearance of masonry in any way. Emperor Masonry Creme also comes with a lifetime guarantee.

Suitable for: Use on bare, unpainted brick, stone, render and more.

The Emperor System Breakdown

Each element of the Emperor System has been designed to assist either Emperor Masonry Paint or Emperor Masonry Creme to withstand anything that is thrown at them. If you are unsure which parts of the Emperor System you require, use the table below. Alternatively, feel free to contact our team of experts who are on hand to answer any questions you may have.

Product	Suitable for	Application	No. of coats	Required
Emperor Exterior Cleaner	Bare and previously painted surfaces	Preparation	1	Yes (when organic growth is present)
Emperor Masonry Primer	Bare, unpainted surfaces	Preparation	1	Yes (when applying Emperor Masonry Paint to bare surfaces)
Emperor Textured Basecoat	Bare and previously painted surfaces	Preparation	1	No
Emperor Masonry Paint	Bare and previously painted surfaces	Topcoat	2	N/A
Emperor Masonry Creme	Bare, unpainted surfaces	Topcoat	1	N/A

Frequently Asked Questions

What parts of the Emperor System do I need to qualify for the lifetime guarantee?

For a lifetime guarantee on either Emperor Masonry Paint or Emperor Masonry Creme you simply need to ensure you have prepared the surface sufficiently before applying the products. Each property has different needs, which is why we have designed three preparation products in order to assist. You only need to apply either Emperor Exterior Cleaner or Emperor Masonry Primer if your project requires them. Furthermore, Emperor Textured Basecoat is not a requirement. For full details visit read our lifetime guarantee.

Can I use other products alongside the Emperor System?

Each element of the Emperor System has been carefully and specially designed to be used in combination with each other. By using another product, you may suffer from problems due to incompatibility and compromise the performance of the paint. For example, a standard primer may not allow Emperor Masonry Paint to properly adhere to the wall and could reduce breathability, while Emperor Masonry Primer has been designed to be fully compatible with Emperor Masonry Paint and remains highly breathable, ensuring the performance of the paint is maximised.

Are all products in the Emperor System highly breathable?

Absolutely, all products in the Emperor System are highly breathable as they all contain our nano-technology. Our cutting-edge nano-technology lines the pores of surfaces without sealing these pores. This ensures air and water vapour can freely pass through the surface without becoming trapped in any way. All Emperor Paint products come with an SD value of 0.04 or lower, giving them a very high breathability level that is similar to limewash.

Why is Emperor Masonry Primer and Emperor Textured Basecoat not suitable with Emperor Masonry Creme?

Emperor Masonry Creme is an invisible product that is designed for bare, unpainted masonry surfaces. Emperor Masonry Primer and Emperor Textured Basecoat are designed to prepare any bare surfaces in order to apply Emperor Masonry Paint as this is a coloured system. If you applied either product before applying Emperor Masonry Creme, it would not allow the product to absorb into the masonry, which is how it is designed to perform. The only part of the Emperor System that should be used with Emperor Masonry Creme is Emperor Exterior Cleaner.

Should I apply Emperor Exterior Cleaner even if my wall doesn't suffer from organic growth?

Applying Emperor Exterior Cleaner is recommended for all walls, even if there is no visible organic growth. This ensures the wall is completely free of organic growth and you can have the peace of mind knowing it won’t cause any problems.

Why is primer only for bare surfaces?

A primer acts as a binder and stabiliser, helping to prepare bare, unpainted surfaces ready to be painted. If you didn’t apply primer, your first coat of paint would absorb into the masonry and require an extra coat. The primer also helps the paint adhere for optimum performance. You do not need to apply primer to previously painted surfaces. Furthermore, primer is only for Emperor Masonry Paint, not Emperor Masonry Creme.